Spring Intern, Sarah DiFederico, Finds her Passion for PR at Greenough
In celebration of National Internship Awareness Month, we asked our spring intern, Sarah DiFederico, to reflect on her experience at Greenough so far and share what she’d like other interns to know.
While everyone has heard of public relations, few really know what it means to work in this field until they’ve actually dipped their toe in the water. PR internships are a great way for students to get exposure to this field before entering the job market. We hope Sarah’s blog helps educate other college students and prospective interns who are looking to embrace PR as a possible career path!
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As my Junior year as a Communications major at the University of Massachusetts, Amherst comes to a close, I can thank Greenough Brand Storytellers for increasing my love for public relations and making this year my most memorable yet.
Being an intern at Greenough has meant a lot to me. Everyone I have met along the way has been eager to help me execute a wide range of projects and learn new skills to succeed. Since starting in January, I have already accomplished so much, such as creating social media posts for both client and agency accounts, writing press releases and securing publication opportunities, and compiling briefing documents for media interviews. Each of these projects has made me feel valued by the team and like a key contributor to the company.
Greenough has given me everything I expected and more as my first work experience and internship in the communications field. I was welcomed by the team with open arms and have seen firsthand how the team works efficiently and professionally with each other to ensure the best outcomes for clients. The Greenough team has always been extremely hands-on, and my questions never fail to be answered thoughtfully and thoroughly, which has provided me with the perfect balance of support and constructive criticism as I get my feet wet working at a fast-paced agency.
As we enter summer and my college classes conclude, I am looking forward to spending more time working at Greenough. I anticipate becoming even more immersed in the day-to-day client work and rolling up my sleeves to drive great results.
I credit Greenough and my PR teammates for my success and am extremely thankful for everything I have experienced to date and what I know I will continue to learn in the future.
Sarah DiFederico
What our clients say
Ameresco
Leila Dillon, SVP, Corporate Marketing and Communications
It's clear that the Greenough Communications team has a deep understanding of the clean tech and climate transition spaces. Within the first month of working together, they were able to land interviews with The Washington Post, The New York Times and Canary Media, just to name a few! Since working together, we've seen our media coverage and quality increase significantly across the board. We value Greenough's partnership are looking forward to our continued work together.
Boston Micro Fabrication
Laura Galloway, Marketing Director
As a small marketing team, having an agency partner that feels like a true extension of my team is invaluable. The Greenough Communications team is professional, responsive and has taken the time to understand our business, putting our brand in front of the customers who matter for our growth. I’ve been very happy with our first year of partnership and look forward to future success.
Acrolinx
Mariana Just, Vice President, Marketing
We started working with Greenough Communications over a year ago, and it's been a fantastic journey. They really understand who we are at Acrolinx and what we want to say. Their ability to amplify our message in a crowded AI space has been impressive, delivering solid media results in the outlets that matter, securing the AI Breakthrough Award, and boosting our executive team's social media presence. As we continue our partnership, we're excited about expanding our reach and market presence, building upon our refreshed positioning and messaging with Greenough's expertise guiding us every step of the way.
IQE
Steven Curwood, Director of Corporate Marketing
At IQE, one of our goals is to demystify the vital role compound semiconductors play in the industry and the future of innovation. As we aim to broaden our brand's reach in the U.S. market, finding an agency that understands our technology and the intricacies of our work is crucial. Greenough Communications stood out as that agency from the start. In the short time we've worked together, they've already validated our choice with opportunities in key media, including CNBC, NPR, and the U.S. trade media that will move the needle for our brand and message. There's much ahead for us, and we're excited to have the Greenough team by our side.
Arbella Insurance
John Donohue, CEO
Our Greenough team has excelled in learning our business and our challenges and has been extremely effective in developing and executing a PR strategy that helps drive our success.
Wolters Kluwer Health
André Rebelo, Global Marketing Communications & Public Relations
Our Greenough team has been a strategic asset in sustaining targeted growth in our PR and external communications. The team really operates like an extension of our internal team, aligned and effective. They've deftly balanced the needs of multiple sub-groups' objectives and needs, getting great results in the publications our customers read.
GlobalFoundries
Laurie Kelly, Chief Communications Officer
Greenough Communications has been more than just a PR agency for us at GlobalFoundries; they've been true partners. From navigating our IPO to driving impactful education campaigns like the one leading up to the passage of the CHIPS Act, they've been instrumental in showing the world our leadership role in this new technology era. Their knack for building connections with the industry and our team, including our executives, has been impressive. Every year, we throw new challenges their way, and they keep delivering. As we move ahead together, we're excited to keep pushing the boundaries, sharpening our brand narrative, and taking our brand awareness to the next level.
Integrated Marketing
Content Development
Public Relations
Brand Strategy
Integrated Marketing
Content Development
Public Relations
Brand Strategy
Public Relations
Brand Strategy
Integrated Marketing
Content Development
Public Relations
Brand Strategy
Integrated Marketing
Content Development
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