Greenough Communications Bolsters Leadership Team and Expands Brand Offerings
Leading Agency Announces Practice Leads and Launches BrandLab to Help Companies Reimagine, Redefine, and Reinvigorate their Brands
Boston – Dec. 18, 2024 – Greenough Communications, a premier brand marketing and communications agency, today announced several updates to its leadership team, including new practice area leads deepening service offerings in Technology, Healthcare & Life Sciences, Business Services, and the Climate Transition. Additionally, the agency formally introduced BrandLab, an extension of its services designed to help companies of all sizes reimagine and amplify how their brand tells its unique story to the world.
“At Greenough Communications, our mission is clear: to redefine what it means to stand out in an unprecedented era dominated by AI and overwhelming digital noise, and it’s working. We collaborate with bold, disruptive brands to not only challenge the markets they compete in but to redefine them. This is achieved by building enduring relationships with our team and clients, which empower us to consistently deliver exceptional results,” said Nikki Festa O’Brien, CEO of Greenough Communications. “With our recent strategic hires, promotions, and expanded offerings, we are well-positioned to scale our capabilities and adapt to the ever-evolving needs of the industry, all while maintaining our reputation as a leading agency.”
Leadership Updates
- Kate Campbell joins as Senior Vice President and Head of the Technology Practice. With nearly two decades of experience in communications and marketing and co-host of the “Don’t be a SaaS” podcast, Kate specializes in amplifying brand visibility across various technology sectors, including cybersecurity, DevOps, MarTech, supply chain and manufacturing, and vertical SaaS. She joins Greenough from York IE, where she led the Marketing Communications advisory services practice for the strategic growth firm, managing day-to-day operations and providing strategic insights to its portfolio and advisory companies.
- Kenneth Craig has been promoted to Vice President and Head of Executive Communications and Visibility. He brings over a decade of experience as a broadcast correspondent—both on and off camera—to this role. He will collaborate with clients and teams to uncover the “why” behind the message and craft stories that resonate.
- Tiffany Keenan joined the agency earlier this year as Vice President. She collaborates with leading healthcare and life sciences brands at the intersection of technology, driving global impact for patients and clinicians. From advancements in cancer diagnostics to responsible AI and next-generation protein manufacturing, her work spans innovations that are transforming care and outcomes globally.
- This team joins the agency’s other practice leaders: Christine Williamson, who heads Climate Transition and Business Services, and Jessika Parry, who leads Brand Marketing.
“As a lifelong tech enthusiast, I’ve always been passionate about a wide range of technology and how it can impact every aspect of our world,” said Kate Campbell. “I’ve been closely following Greenough’s trajectory and couldn’t be more excited to work alongside some of the best communicators and marketers in the business.”
BrandLab
Greenough has also launched BrandLab, a new extension of our brand marketing offerings. With nearly 30 years of experience, we’ve continuously evolved to meet the industry’s shifting demands. Our specialized senior team dives deep into brand ideation and creation, uncovering opportunities to develop compelling narratives that reflect each client’s unique values and forge meaningful connections with their target audiences.
As Greenough welcomes these new team members, roles, and clients, such as Interos, Rivermoor Energy and HFS Research, the firm looks forward to growing and evolving alongside our clients and providing tailored solutions that meet their needs.
About Greenough Communications
Greenough Communications provides brand marketing and communications for the moments that matter and specializes in creating the moments in between. Named a Top Agency by PR Daily, we hire purposefully and have assembled a team of strategic thinkers with integrated capabilities and unmatched industry experience across industries, including technology, healthcare, business services, and the climate transition. To learn more about our services, visit www.greenoughagency.com and follow us on LinkedIn and Instagram.
What our clients say
Ameresco
Leila Dillon, SVP, Corporate Marketing and Communications
It's clear that the Greenough Communications team has a deep understanding of the clean tech and climate transition spaces. Within the first month of working together, they were able to land interviews with The Washington Post, The New York Times and Canary Media, just to name a few! Since working together, we've seen our media coverage and quality increase significantly across the board. We value Greenough's partnership are looking forward to our continued work together.
Boston Micro Fabrication
Laura Galloway, Marketing Director
As a small marketing team, having an agency partner that feels like a true extension of my team is invaluable. The Greenough Communications team is professional, responsive and has taken the time to understand our business, putting our brand in front of the customers who matter for our growth. I’ve been very happy with our first year of partnership and look forward to future success.
Acrolinx
Mariana Just, Vice President, Marketing
We started working with Greenough Communications over a year ago, and it's been a fantastic journey. They really understand who we are at Acrolinx and what we want to say. Their ability to amplify our message in a crowded AI space has been impressive, delivering solid media results in the outlets that matter, securing the AI Breakthrough Award, and boosting our executive team's social media presence. As we continue our partnership, we're excited about expanding our reach and market presence, building upon our refreshed positioning and messaging with Greenough's expertise guiding us every step of the way.
IQE
Steven Curwood, Director of Corporate Marketing
At IQE, one of our goals is to demystify the vital role compound semiconductors play in the industry and the future of innovation. As we aim to broaden our brand's reach in the U.S. market, finding an agency that understands our technology and the intricacies of our work is crucial. Greenough Communications stood out as that agency from the start. In the short time we've worked together, they've already validated our choice with opportunities in key media, including CNBC, NPR, and the U.S. trade media that will move the needle for our brand and message. There's much ahead for us, and we're excited to have the Greenough team by our side.
Arbella Insurance
John Donohue, CEO
Our Greenough team has excelled in learning our business and our challenges and has been extremely effective in developing and executing a PR strategy that helps drive our success.
Wolters Kluwer Health
André Rebelo, Global Marketing Communications & Public Relations
Our Greenough team has been a strategic asset in sustaining targeted growth in our PR and external communications. The team really operates like an extension of our internal team, aligned and effective. They've deftly balanced the needs of multiple sub-groups' objectives and needs, getting great results in the publications our customers read.
GlobalFoundries
Laurie Kelly, Chief Communications Officer
Greenough Communications has been more than just a PR agency for us at GlobalFoundries; they've been true partners. From navigating our IPO to driving impactful education campaigns like the one leading up to the passage of the CHIPS Act, they've been instrumental in showing the world our leadership role in this new technology era. Their knack for building connections with the industry and our team, including our executives, has been impressive. Every year, we throw new challenges their way, and they keep delivering. As we move ahead together, we're excited to keep pushing the boundaries, sharpening our brand narrative, and taking our brand awareness to the next level.
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