GlobalFoundries
The confluence of pandemic-driven technology reliance and a global chip shortage put GlobalFoundries into the spotlight. Aggressive PR and marketing turned a potential brand moment into a massive momentum swing, with a reimagined brand, an IPO and an ascent to thought leadership and earned media proliferation seldom seen in modern media. All in 12 months.
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#1 in Q1 2022 competitive share of voice
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Year over year increase in coverage – more than 10,000 media mentions per quarter and counting
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Top-tier features and 100+ business and tech features in 2021.
GlobalFoundries
Laurie Kelly, Chief Communications Officer
Greenough Communications has been more than just a PR agency for us at GlobalFoundries; they've been true partners. From navigating our IPO to driving impactful education campaigns like the one leading up to the passage of the CHIPS Act, they've been instrumental in showing the world our leadership role in this new technology era. Their knack for building connections with the industry and our team, including our executives, has been impressive. Every year, we throw new challenges their way, and they keep delivering. As we move ahead together, we're excited to keep pushing the boundaries, sharpening our brand narrative, and taking our brand awareness to the next level.