Caselet
Anika Therapeutics
Anika Therapeutics is a global leader in joint preservation solutions creating and delivering meaningful advancements in early intervention orthopedic care, including osteoarthritis pain management, regenerative solutions, soft tissue repair, and bone preserving joint replacement technologies. Following two big strategic acquisitions, Anika transformed its marketing approach, educating patients on treatment options and influencing surgeons and podiatrists through integrated storytelling, earned media, social media and content marketing campaign.
6
S
+
%
social growth across social channels yearly
45
+
S
%
earned media stories
+
s
%
Greenough Communications