In Period of “Sustained Turbulence,” Healthcare Companies Find Inspiration from the Frontlines of Care
“I know what it’s like to go home and cry.” Those powerful words hung in the air at the Sales Kick Off for healthcare operations company symplr earlier this year as a former nurse recalled the story of a patient in her care who died before she had time to come back and check on him. He was only 45 years old.
Her story is unfortunately not uncommon for care providers today who are working longer hours than ever to keep up with increasing patient demands amidst ongoing staffing shortages. Adding to this burden, caregivers and other healthcare staff frequently rely on outdated, siloed technologies that too often seem to detract from patient care.
Coming out of COVID, KPMG predicted healthcare would see “sustained turbulence in a post-pandemic market” as health systems and hospitals faced continued workforce, regulatory and security challenges coupled with pressures to cut costs and improve margins. Those same pressures loomed large at ViVE and HIMSS earlier this year, as healthcare organizations and suppliers considered the role technology — and AI in particular — can play in alleviating the administrative burden on care professionals to help healthcare run more efficiently and effectively as a whole.
As symplr’s clinical leadership team took the stage earlier this year, they reminded us that while mounting industry pressures are top of mind for the C-suite, they also affect frontline workers significantly. And for healthcare workers, it all comes down to how inefficiencies negatively impact patient safety and care. The voices on stage took on extra resonance when they emphasized that healthcare technology and services aren’t just commodities that help companies improve their bottom line; for patients and those closest to them on the frontlines, the right technology can make a world of difference.
Consider, for instance, what it means to save precious minutes for a stroke patient. What happens in the first 60 minutes after a stroke can be a matter of life or death.
With all the talk of the many ongoing challenges in healthcare — and the acute crises such as the Change Healthcare hack that rock the entire healthcare ecosystem and leave long-lasting damages in their wake —it’s important to remember that healthcare is about people. Moments such as hearing from a team of seasoned healthcare veterans and inspiring innovators remind me why I joined Greenough Communications nearly a decade ago to focus on helping healthcare and life sciences brands tell their stories and make an impact. I left feeling inspired and energized, and carrying a few more pearls of wisdom that are worth passing along:
· Focus your energy and strategic thinking where you can make the biggest impact. Get comfortable with what you’re going to prioritize and get grounded in those things.
· You are allowed to have a little self-doubt .Push it out and replace it with purpose.
· Customers don’t care about the product, they care about what problems you’re solving every day.
· Accountability is critical. If a system goes down in healthcare, patients’ lives are at risk.
· And finally, whether you are a solutions provider, clinician or patient, healthcare is personal.
What is inspiring you this year?
What our clients say
Ameresco
Leila Dillon, SVP, Corporate Marketing and Communications
It's clear that the Greenough Communications team has a deep understanding of the clean tech and climate transition spaces. Within the first month of working together, they were able to land interviews with The Washington Post, The New York Times and Canary Media, just to name a few! Since working together, we've seen our media coverage and quality increase significantly across the board. We value Greenough's partnership are looking forward to our continued work together.
Boston Micro Fabrication
Laura Galloway, Marketing Director
As a small marketing team, having an agency partner that feels like a true extension of my team is invaluable. The Greenough Communications team is professional, responsive and has taken the time to understand our business, putting our brand in front of the customers who matter for our growth. I’ve been very happy with our first year of partnership and look forward to future success.
Acrolinx
Mariana Just, Vice President, Marketing
We started working with Greenough Communications over a year ago, and it's been a fantastic journey. They really understand who we are at Acrolinx and what we want to say. Their ability to amplify our message in a crowded AI space has been impressive, delivering solid media results in the outlets that matter, securing the AI Breakthrough Award, and boosting our executive team's social media presence. As we continue our partnership, we're excited about expanding our reach and market presence, building upon our refreshed positioning and messaging with Greenough's expertise guiding us every step of the way.
IQE
Steven Curwood, Director of Corporate Marketing
At IQE, one of our goals is to demystify the vital role compound semiconductors play in the industry and the future of innovation. As we aim to broaden our brand's reach in the U.S. market, finding an agency that understands our technology and the intricacies of our work is crucial. Greenough Communications stood out as that agency from the start. In the short time we've worked together, they've already validated our choice with opportunities in key media, including CNBC, NPR, and the U.S. trade media that will move the needle for our brand and message. There's much ahead for us, and we're excited to have the Greenough team by our side.
Arbella Insurance
John Donohue, CEO
Our Greenough team has excelled in learning our business and our challenges and has been extremely effective in developing and executing a PR strategy that helps drive our success.
Wolters Kluwer Health
André Rebelo, Global Marketing Communications & Public Relations
Our Greenough team has been a strategic asset in sustaining targeted growth in our PR and external communications. The team really operates like an extension of our internal team, aligned and effective. They've deftly balanced the needs of multiple sub-groups' objectives and needs, getting great results in the publications our customers read.
GlobalFoundries
Laurie Kelly, Chief Communications Officer
Greenough Communications has been more than just a PR agency for us at GlobalFoundries; they've been true partners. From navigating our IPO to driving impactful education campaigns like the one leading up to the passage of the CHIPS Act, they've been instrumental in showing the world our leadership role in this new technology era. Their knack for building connections with the industry and our team, including our executives, has been impressive. Every year, we throw new challenges their way, and they keep delivering. As we move ahead together, we're excited to keep pushing the boundaries, sharpening our brand narrative, and taking our brand awareness to the next level.
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