Get to know one of our newest Moment Makers: Ashley Richardson
As Greenough continues its exciting journey of growth, we are delighted to welcome new team members with their unique talents into our dynamic team. One such addition is Ashley Richardson, a skilled professional with a background in mass communications and a wealth of experience in the PR field.
After earning her bachelor's degree in mass communications from the University of South Florida, Ashley started her career in PR as a writer. Over the years, she has collaborated with clients in various sectors, allowing me to become more adaptable in delivering impactful communications.
This diversity of stories allows her to bring a unique perspective to our current clients, and her passion for hard-hitting news stories and data has naturally led her to thrive in the dynamic realms of healthcare and technology.
Read on to learn more about what makes her tick, and where she gets her passion for storytelling!
Guilty Pleasure - Embracing the Power of Sleep:
A: Sleeping in is my biggest guilty pleasure, for sure. While some people may see it as lazy or unproductive, I find that adequate sleep is the secret to my productivity. I function best on 8-10 hours of sleep, so prioritizing it is a must. My friends and family have learned not to plan early morning excursions for me!
Hobby Outside of Work - A Passion for Exploration:
A: Traveling takes the top spot as my number one hobby (if that counts as a hobby!). Exploring new places and immersing myself in different cultures is a source of immense joy. Additionally, I have a love for reading, although finding time for it proves challenging. Making space for more reading is a resolution for 2024.
Best Advice Received - Shooting for the Moon and Continuous Learning:
A: This one is two-fold: never tell yourself no and never stop learning. My dad instilled in me the idea of shooting for the moon, encouraging me to pursue even the seemingly craziest ideas. Trying it out before counting myself out has been a guiding principle. Another crucial piece of advice is to never believe I'm done learning. In the ever-evolving PR industry, assuming you know everything is the quickest way to get left behind. The learning never stops.
Most Memorable Client Win – Helping make ViVE a Winning Experience:
A: One of the standout moments in my career was spearheading a media outreach campaign for a healthcare client that was attending ViVE and expected us to secure several media briefings for the executive in attendance. I helped craft a comprehensive outreach plan that resulted in us securing several on-site briefings. What made this achievement particularly memorable was the client’s decision to attend a crucial industry conference was confirmed at the eleventh hour. Despite this last-minute revelation, my team and I pivoted, and the client not only got their briefings, but also an uptick in media coverage post-event. So, it was a great win!
What You're Most Excited About in Joining Greenough:
A: I am thrilled to be a part of Greenough and contribute to its vibrant culture. The prospect of working with a team that values innovation, growth, and impactful communication is exactly what I need at this stage of my career. Greenough's commitment to excellence aligns with my professional aspirations, and I look forward to creating meaningful connections and driving success in this environment.
Ashley’s journey reflects the spirit of growth and adaptability that defines Greenough. Her diverse experiences and commitment to continuous learning make her a valuable member of our team, and a secret weapon for achieving impactful client results. Stay tuned for more insights from the vibrant personalities shaping the future of Greenough!
What our clients say
Ameresco
Leila Dillon, SVP, Corporate Marketing and Communications
It's clear that the Greenough Communications team has a deep understanding of the clean tech and climate transition spaces. Within the first month of working together, they were able to land interviews with The Washington Post, The New York Times and Canary Media, just to name a few! Since working together, we've seen our media coverage and quality increase significantly across the board. We value Greenough's partnership are looking forward to our continued work together.
Boston Micro Fabrication
Laura Galloway, Marketing Director
As a small marketing team, having an agency partner that feels like a true extension of my team is invaluable. The Greenough Communications team is professional, responsive and has taken the time to understand our business, putting our brand in front of the customers who matter for our growth. I’ve been very happy with our first year of partnership and look forward to future success.
Acrolinx
Mariana Just, Vice President, Marketing
We started working with Greenough Communications over a year ago, and it's been a fantastic journey. They really understand who we are at Acrolinx and what we want to say. Their ability to amplify our message in a crowded AI space has been impressive, delivering solid media results in the outlets that matter, securing the AI Breakthrough Award, and boosting our executive team's social media presence. As we continue our partnership, we're excited about expanding our reach and market presence, building upon our refreshed positioning and messaging with Greenough's expertise guiding us every step of the way.
IQE
Steven Curwood, Director of Corporate Marketing
At IQE, one of our goals is to demystify the vital role compound semiconductors play in the industry and the future of innovation. As we aim to broaden our brand's reach in the U.S. market, finding an agency that understands our technology and the intricacies of our work is crucial. Greenough Communications stood out as that agency from the start. In the short time we've worked together, they've already validated our choice with opportunities in key media, including CNBC, NPR, and the U.S. trade media that will move the needle for our brand and message. There's much ahead for us, and we're excited to have the Greenough team by our side.
Arbella Insurance
John Donohue, CEO
Our Greenough team has excelled in learning our business and our challenges and has been extremely effective in developing and executing a PR strategy that helps drive our success.
Wolters Kluwer Health
André Rebelo, Global Marketing Communications & Public Relations
Our Greenough team has been a strategic asset in sustaining targeted growth in our PR and external communications. The team really operates like an extension of our internal team, aligned and effective. They've deftly balanced the needs of multiple sub-groups' objectives and needs, getting great results in the publications our customers read.
GlobalFoundries
Laurie Kelly, Chief Communications Officer
Greenough Communications has been more than just a PR agency for us at GlobalFoundries; they've been true partners. From navigating our IPO to driving impactful education campaigns like the one leading up to the passage of the CHIPS Act, they've been instrumental in showing the world our leadership role in this new technology era. Their knack for building connections with the industry and our team, including our executives, has been impressive. Every year, we throw new challenges their way, and they keep delivering. As we move ahead together, we're excited to keep pushing the boundaries, sharpening our brand narrative, and taking our brand awareness to the next level.
Integrated Marketing
Content Development
Public Relations
Brand Strategy
Integrated Marketing
Content Development
Public Relations
Brand Strategy
Public Relations
Brand Strategy
Integrated Marketing
Content Development
Public Relations
Brand Strategy
Integrated Marketing
Content Development
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