How Our Clients Are Helping
Every organization is navigating the choppy waters of the COVID-19 pandemic, and our clients are working hard to help answer seemingly endless questions and offer needed services and advice. Here are three stories that highlight how clients are responding:
East Boston Neighborhood Health Center is at the center of the COVID-19 crisis, serving vulnerable patients living in or nearby the hard-hit city of Chelsea, Mass. CEO Manny Lopes is serving an important role as an advocate for this community, sharing his thoughts on racial and socio-economic inequities during recent interviews on MSNBC, the Boston Globe and Boston Herald.
SmartPharm Therapeutics has an unique approach to COVID-19 treatment, using monoclonal antibodies to neutralize the virus and protect people from infection. Unlike traditional approaches, it does not rely on the body’s immune system to mount a defense. Because of COVID-19, SmartPharm is now in the spotlight faster than intended, and together with Greenough it has opportunistically put a stake in the ground, reaching potential partners and investors through stories in BioWorld, Regulatory Focus, Forbes, EndPoints and the Milken Institute.
The pandemic struck as allergy season was getting underway, and many overlapping symptoms created panic among allergy sufferers who feared sneezes and coughs could be a COVID-19 infection. To address this confusion, which tax a suddenly overwhelmed health system, Thermo Fisher Scientific made its U.S. medical director for immunodiagnostics, Dr. Lakiea Wright, available for media. As a respected physician, who also practices at Brigham and Women’s Hospital in Boston, her guidance across national media, including CNN and Men’s Health as well as local broadcast news on WCVB, has reassured many seasonal allergy sufferers in recent weeks.
We’re proud to support these great clients as they make a difference in the COVID-19 response.
What our clients say
Ameresco
Leila Dillon, SVP, Corporate Marketing and Communications
It's clear that the Greenough Communications team has a deep understanding of the clean tech and climate transition spaces. Within the first month of working together, they were able to land interviews with The Washington Post, The New York Times and Canary Media, just to name a few! Since working together, we've seen our media coverage and quality increase significantly across the board. We value Greenough's partnership are looking forward to our continued work together.
Boston Micro Fabrication
Laura Galloway, Marketing Director
As a small marketing team, having an agency partner that feels like a true extension of my team is invaluable. The Greenough Communications team is professional, responsive and has taken the time to understand our business, putting our brand in front of the customers who matter for our growth. I’ve been very happy with our first year of partnership and look forward to future success.
Acrolinx
Mariana Just, Vice President, Marketing
We started working with Greenough Communications over a year ago, and it's been a fantastic journey. They really understand who we are at Acrolinx and what we want to say. Their ability to amplify our message in a crowded AI space has been impressive, delivering solid media results in the outlets that matter, securing the AI Breakthrough Award, and boosting our executive team's social media presence. As we continue our partnership, we're excited about expanding our reach and market presence, building upon our refreshed positioning and messaging with Greenough's expertise guiding us every step of the way.
IQE
Steven Curwood, Director of Corporate Marketing
At IQE, one of our goals is to demystify the vital role compound semiconductors play in the industry and the future of innovation. As we aim to broaden our brand's reach in the U.S. market, finding an agency that understands our technology and the intricacies of our work is crucial. Greenough Communications stood out as that agency from the start. In the short time we've worked together, they've already validated our choice with opportunities in key media, including CNBC, NPR, and the U.S. trade media that will move the needle for our brand and message. There's much ahead for us, and we're excited to have the Greenough team by our side.
Arbella Insurance
John Donohue, CEO
Our Greenough team has excelled in learning our business and our challenges and has been extremely effective in developing and executing a PR strategy that helps drive our success.
Wolters Kluwer Health
André Rebelo, Global Marketing Communications & Public Relations
Our Greenough team has been a strategic asset in sustaining targeted growth in our PR and external communications. The team really operates like an extension of our internal team, aligned and effective. They've deftly balanced the needs of multiple sub-groups' objectives and needs, getting great results in the publications our customers read.
GlobalFoundries
Laurie Kelly, Chief Communications Officer
Greenough Communications has been more than just a PR agency for us at GlobalFoundries; they've been true partners. From navigating our IPO to driving impactful education campaigns like the one leading up to the passage of the CHIPS Act, they've been instrumental in showing the world our leadership role in this new technology era. Their knack for building connections with the industry and our team, including our executives, has been impressive. Every year, we throw new challenges their way, and they keep delivering. As we move ahead together, we're excited to keep pushing the boundaries, sharpening our brand narrative, and taking our brand awareness to the next level.
Integrated Marketing
Content Development
Public Relations
Brand Strategy
Integrated Marketing
Content Development
Public Relations
Brand Strategy
Public Relations
Brand Strategy
Integrated Marketing
Content Development
Public Relations
Brand Strategy
Integrated Marketing
Content Development
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